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Item number
Musical performance in Indian cinema
In Indian cinema, an item number or special song is a musical number inserted into a film that may or may not have any relevance to the plot.
The term is commonly used within Indian films (Telugu, Tamil, Hindi, Kannada, Punjabi, and Bengali cinema) to describe a catchy, upbeat, often provocative dance sequence for a song performed in a movie.[1] The main aim of an item number is to entertain movie-goers and to lend support to the marketability of the film by being featured in trailers.[2] They are favoured by filmmakers as they afford the opportunity to pick potential hit songs from the stocks, since they do not add to the continuity of the plot.[3] It is thus a vehicle for commercial success that ensures repeat viewing.[4]
An actress, singer, or dancer, especially someone who is poised to become a star, who appears in an item number is known as an item girl.
While there are item b